Digital billboards proposed near Upper Monroe & Cobbs Hill on Rt. 490
This page is provides information about three digital billboards that are under review for variances by the City of Rochester's Zoning Board of Appeals.
Last updated
This page is provides information about three digital billboards that are under review for variances by the City of Rochester's Zoning Board of Appeals.
Last updated
UMNA recently became aware of several (variance) applications pending before the City of Rochester Zoning Board of Appeals (ZBA) that, if approved, would allow construction of new digital billboards along Rt. 490 near the Upper Monroe & Cobbs Hill Park areas. These billboards would be illuminated day and night all year-round.
Residents are strongly encouraged to learn more and submit comments to the ZBA. Please copy in UMNA at umna@uppermonroe.org.
The ZBA map of cases is <HERE>. The map includes links to detailed information that may be downloaded.
Instructions on how to submit comments to the ZBA is <HERE>.
The ZBA hearings for all three of these variances have recently been moved to Thursday, February 27, 2025. The agenda for this meeting has not yet been released. However, comments may be submitted at any time.
A new pole would be placed in an existing parking lot at 25 Canterbury Road. The sign would be illuminated 24 hours a day, 7 days a week.
From the variance application:
“To construct a 60’ tall stealth monopole with a 14’ x 48’ back to back digital billboard, not meeting certain requirements applying to all districts.”
Digital renderings were provided to the City of Rochester by the applicant.
The pole would be placed in an existing parking lot at 161 Norris Drive. This sign would be illuminated 24 hours a day, 7 days a week.
From the variance application:
“To remove a rooftop billboard and construct a new 65’ tall stealth monopole with a 14’ x 48’ back to back digital billboard, not meeting certain requirements applying to all districts.”
Digital renderings were provided to the City of Rochester by the applicant.
An existing non-digital billboard will be replaced with a digital billboard of the same size on top of an existing stealth monopole. This sign would be illuminated 24 hours a day, 7 days a week.
From the variance application:
“To change an existing, 378sf advertising sign face from a static advertising sign to a 378sf digital advertising sign, exceeding certain requirements applying to all districts.”
